Paramax advised Alexis Russell Jewelry, Inc. on the sale of a portion of its business to Gemini Investors and Pine Street Capital Partners. Paramax served as the exclusive M&A advisor to Alexis Russell Jewelry, Inc. on this transaction. ​​​​​​​

About the Transaction

Alexis Russell Jewelry, Inc. (www.alexisrussell.com), is a leading multinational designer and manufacturer of modern, branded jewelry, with a product emphasis on engagement rings and fine jewelry. The Alexis Russell brand has built a unique niche in the jewelry industry by differentiating itself from traditional competitors by catering to the Millennial generation by curating the Company’s trendy, modern jewelry designs to its customers through a robust social media platform.  Further key to the Company’s success is Alexis Russell’s low pressure, online sales method supported by a robust website that offers a broad option of jewelry collections or the ability for customers to create fully-customized, one-of-a-kind jewelry. The Alexis Russell brand has built a high-profile following in the fashion world, and have found success in converting their social media presence into a strong world-wide customer base.

The buyers are a consortium of Private Equity groups focused on growing middle-market consumer products companies operating e-commerce business models that included Gemini Investors (www.gemini-investors.com) and Pine Street Capital Partners (www.pinecap.com). This transaction is a platform acquisition in partnership with Alexis Russell ownership, with a long-term growth plan focused on organic growth of the business within the jewelry industry.

Paramax Corporation is a FINRA-registered investment banking firm focused on advising companies and shareholders in sell-side M&A transactions to strategic buyers at after-tax optimized prices. This transaction is Paramax’s 2nd sale in the jewelry industry in 2020. Paramax is headquartered in Williamsville, NY with an International reach through its partnership in Globalscope Partners Ltd., a group of international corporate finance and business advisors operating globally to support M&A transactions.