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Paramax Advised on the Sale of Jacobs Ladder to CORE Health and Fitness

About the Transaction

Jacobs Ladder LLC (“Jacobs Ladder”) ( is a leading manufacturer of unique ladder-climbing cardio fitness equipment. The Company’s designer-branded products have been sold worldwide to over 50 countries and have been featured in many popular television shows on NBC, Showtime, and CW. Professional athletes from teams like the NFL’s Dallas Cowboys, the NBA’s Boston Celtics, and the MLB’s Kansas City Royals have adopted Jacobs Ladder equipment for high-intensity training.

Jacobs Ladder cardio equipment is designed for fitness enthusiasts, athletes, and professionals who are interested in high intensity, low impact workouts for both aerobic and anaerobic conditioning. The Company’s products have been used and verified by the Navy Seals, Army Rangers, FBI, and many other professionals to keep them all in top condition.

The buyer, CORE Health & Fitness LLC (“CORE”) ( is a vertically integrated global manufacturer of fitness equipment with a strong market presence across cardio, group cycling, strength training, and high-intensity interval training. Sold to over 100 countries worldwide, CORE’s high-quality, innovative equipment is sold under the iconic brands of Stairmaster, Schwinn, Nautilus, Star Trac, Throwdown, and Wexer.

CORE is a portfolio company of New York City/Connecticut-based private equity firm Gainline Capital Partners LP (“Gainline”) ( Gainline strategically partners with management teams to help fulfill their visions, drive sustainable growth, and create long-term value. They focus on businesses with strong fundamentals – primarily in business services, niche consumer, and niche manufacturing industries.

This acquisition will provide Jacobs Ladder with funding and distribution to scale its business, meeting the demand of a growing high intensity market segment.

Bob Palka, CEO of Jacobs Ladder, commented:

“This is a momentous step for Jacobs Ladder, simultaneously granting us the support, investment, and distribution we need to dramatically scale our business and accelerate toward our mission in the fitness industry.”

Paramax served as the exclusive M&A advisor to Jacobs Ladder on this transaction.