Firm Announcements

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Paramax Corporation advises Athletica, Inc. on sale of assets of its Team Cheer business to Victory Team Apparel, LLC

About the Transaction

Athletica, Inc. sold assets of its Team Cheer business to Victory Team Apparel, LLC, a subsidiary of Elite Sportswear L.P. headquartered in Reading, PA on December 30, 2016.  Paramax Corporation served as the exclusive financial advisor to Athletica.  By making this acquisition, Team Cheer has joined forces with Victory Team Apparel to create the largest and most affordable in-stock cheerleading apparel destination in the nation.

About Team Cheer

Team Cheer procures, customizes, sells and distributes cheerleading apparel, accessories and shoes.  Located in Geneseo, NY, Athletica, Inc. has been in business for over 25 years.  Team Cheer started as a one-page written flyer distributed to local coaches and expanded to online sales and the distribution of multiple catalogs nationwide.

About Victory Team Apparel

Victory Team Apparel, LLC (VTA) is a national company that focuses on delivering quality sportswear to athletes. VTA manages the sale and distribution of several brands that cater to the cheer market by offering in-stock and custom apparel, shoes, and accessories.